QR (Quick Response) Codes are portals to the mobile web. These two dimensional bar codes are "read" by camera enabled smartphones. Once decoded, they generally redirect the user to a website. Rather than having to send a text message or type in a website address, QR Codes enable the mobile consumer to quickly interact.

The largest benefit of using QR Codes is that organizations who use them, can track the interest of an ad campaign, article of clothing, or real estate listing. This technology tool provides factual data on usage and, unlike other tracking methods, give valuable information to gauge ROI.

QR codes provide unparalleled experiences. If you are ready to implement QR codes in your mobile marketing campaign, consider the information you will convey

If the QR code directs the user to a website it is important for the website to be optimized for mobile. Otherwise, the user will be forced to navigate a desktop website, making the experience a negative one.

A fully functional mobile website extends the interaction to an environment where the user can explore your brand and products.

Forward thinking Real Estate Agents are realizing the power technology and social media has on their business. QR Codes are being used to direct buyers to the listings, photos and even Facebook pages. This tool allows the agent to track the interest of their properties, build connections and sell homes.

Most real estate professionals are amazed at the ease of implementation. QR codes, once created, can be printed on stickers that are easily added to for sale signs.

Large corporations are leveraging QR codes in their print advertisements. Billboards, and other print media have a major disadvantage. A brand’s identity and message only has a few seconds to be conveyed.

Implementing QR codes has allowed these companies to further captivate their tech-savvy audience by giving the user a shortcut to more information. Without typing, consumers are able to learn more about a product displayed.